Leaders in Law, the leading platform in its field, is delighted to confirm Safir Anand will continue as our exclusively recommended & endorsed Trademark Law expert in India.
Accredited as one of India’s Top IP Attorney, Safir Anand is a Senior Partner & Head of Trademarks, Commercial & Contractual IP at Anand and Anand, with over 25 years of experience in providing inputs on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation and due diligence.
Safir is a profound IP advisor who has been widely recognized for providing ingenious inputs towards business model building, marketing and commercial insights blended with an astute understanding of the IP law. He has also been proffering advice to leading Indian businesses on scaling up by leveraging the power of IP. His focus to unleash the power of intangibles and nurture the untapped IP potential through specialized IP services earned him accolades and prestigious positions with esteemed national as well as global organizations. He has secured a phenomenal number of credentials from India’s leading brands in a wide array of categories for tailor making their IP strategy to business strategy, bringing innovation in their line of business.
Safir has dedicated his career to exploring the facets of monetization, fine-tuned the concept of Returns of Advertising, created industry level specialisations for the firm, worked with clients’ R&D Teams for product development and personally created product prototypes and very recently co-set up a COVID Fund for artisans in the country. He has been recognised by many prestigious forums such Financial Times London, Business World India and Forbes amongst many others for being an innovative professional.
Safir’s efforts to bring about educational revolution on IP in the country in the fashion industry have also resulted in the firm being awarded the recognition of Luxury Law Firm of the Year – Independent from the Luxury Law Alliance in the year 2020. Anand And Anand has been working extensively with many leading fashion designers, and fashion houses and has been instrumental in identifying IP in Fashion as an intangible. We provided strategic advisory to leading labels on how to leverage IP to scale business.
Safir is on the Board of Fashion Designing Council of India – India’s Apex Fashion Body. The Firm has been instrumental in monetizing the fashion industry.
The Firm has won the award for the Best Licensing Firm. Safir has also enabled the firm achieve the feat of highest number of design filing. The firm has several firsts in fashion, documented in the dossiers available at http://updates.anandandanand.com/fashion-dossier-vol-2/.
The Firm holds immense reputation and actively works with Designers and statutory bodies to Counter plagiarism and protect the creators/innovators and is a part of all the mega fashion events that take place in India throughout the year; Lakme India Fashion Week, Amazon India Fashion Week and many more to be quoted.
