Name: Safir Anand
Firm Name: Anand and Anand
Jurisdiction: India
Practice Area: Trademark Law

Telephone: +91 120 405 9300
Fax: +91 120 424 3056

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Professional Biography:

Leaders in Law endorses Safir Anand as our exclusively recommended Trademark Law expert in India. If you wish to get in touch with Safir, please use the contact information provided above.

Accredited as one of India’s Top IP Attorney, Safir Anand is a Senior Partner & Head of Trademarks, Commercial & Contractual IP at Anand and Anand, with over 25 years of experience in providing inputs on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation and due diligence.

Safir is a profound IP advisor who has been widely recognized for providing ingenious inputs towards business model building, marketing and commercial insights blended with an astute understanding of the IP law. He has also been proffering advice to leading Indian businesses on scaling up by leveraging the power of IP. His focus to unleash the power of intangibles and nurture the untapped IP potential through specialized IP services earned him accolades and prestigious positions with esteemed national as well as global organizations. He has secured a phenomenal number of credentials from India’s leading brands in a wide array of categories for tailor making their IP strategy to business strategy, bringing innovation in their line of business.

Safir has dedicated his career to exploring the facets of monetization, fine-tuned the concept of Returns of Advertising, created industry level specialisations for the firm, worked with clients’ R&D Teams for product development and personally created product prototypes and very recently co-set up a COVID Fund for artisans in the country. He has been recognised by many prestigious forums such Financial Times London, Business World India and Forbes amongst many others for being an innovative professional.


Safir’s efforts to bring about educational revolution on IP in the country in the fashion industry have also resulted in the firm being awarded the recognition of Luxury Law Firm of the Year – Independent from the Luxury Law Alliance in the year 2020. Anand And Anand has been working extensively with many leading fashion designers, and fashion houses and has been instrumental in identifying IP in Fashion as an intangible. We provided strategic advisory to leading labels on how to leverage IP to scale business.

Safir is on the Board of Fashion Designing Council of India – India’s Apex Fashion Body. The Firm has been instrumental in monetizing the fashion industry.

The Firm has won the award for the Best Licensing Firm. Safir has also enabled the firm achieve the feat of highest number of design filing. The firm has several firsts in fashion, documented in the dossiers available at

The Firm holds immense reputation and actively works with Designers and statutory bodies to Counter plagiarism and protect the creators/innovators and is a part of all the mega fashion events that take place in India throughout the year; Lakme India Fashion Week, Amazon India Fashion Week and many more to be quoted.

Professional Association

Membership (National & International)

  • Asia-Pacific Lawyers Association
  • South Asian Association for Regional Cooperation in Law
  • International Association for the Protection of Intellectual Property
  • International Bar Association
  • Licensing Industry Merchandisers’ Association’s India Advisory Committee
  • Luxury Law Alliance
  • Association of Media and Entertainment Counsel
  • International Franchising Association
  • Centre for International Legal Studies.
  • IFICCI (Indo French Chamber of Commerce and Industry)
  • ICCK (Indian Chamber of Commerce in Korea)
  • IGCC (Indo-German Chamber of Commerce)
  • FICPI (The International Federation of Intellectual Property Attorneys)
  • FICCI (The Federation of Indian Chambers of Commerce and Industry)- IP Strategy and monetization of IP
  • NRAI (National Restaurant Association of India)
  • ICC (Indian Chamber of Commerce)
  • ASSOCHAM (The Associated Chambers of Commerce of India)- Vice Chair of ASSOCHAM’s IP Rights Managing Committee. He has presented a paper on copyright and design interface; monetization of IP; and taxation of counterfeiting goods.

Firm Description:

Anand and Anand is a leading full-service Intellectual Property law firm, providing end-to-end legal solutions across all facets of Intellectual Property and allied areas. The firm is professionally managed by 28 Partners and 2 Directors supported by a management team comprising the CEO, CFO and CIO. With offices in New Delhi, Noida, Mumbai and Chennai, the firm currently employs over 400 people, including over 100 qualified attorneys / engineers.

Our legal, scientific and technical expertise in addressing complex IP challenges of all types has been widely acknowledged by our clients, industry bodies, enforcement agencies and leading IP publications. We regularly deal with protection of IP and contentious matters before different forums including the Courts at all levels, the Patent Offices, the Trademark Offices, the Copyright Office, the Design Office, Intellectual Property Appellate Board, WIPO and National Internet Exchange of India.

We, at Anand and Anand, balance commercial realities with legal pragmatism and offer creative solutions that tackle the root and not merely the symptoms of any problem. We have been instrumental in paving the way for a stronger IP regime and are committed to pushing the envelope when it comes to change in substantive and procedural law and helping clients monetize their intellectual property.


Anand and Anand is a full service Intellectual Property law firm which advises the world’s leading companies and institutions.

Born of a pioneering parent firm that had branches spanning the cities of Lahore, Calcutta, Delhi and Amritsar in 1923, Anand and Anand was conceived to meet the challenges of an imminent new order in India. The transition from a closed economy to a liberalized one came about in the early 1990s. With a futuristic vision the firm tapped into the change on the horizon in a country awakening to a heightened intellectual property environment and took the lead in making available from a single window multi-faceted legal services of a high quality.