Name: Safir Anand
Firm Name: Anand and Anand
Jurisdiction: India
Practice Area: Trademark Law

Telephone: +91 120 405 9300
Fax: +91 120 424 3056

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Professional Biography:

Leaders in Law endorses Safir Anand as our exclusively recommended Unfair Trademark Law expert in India. If you wish to get in touch with Safir, please use the contact information provided above.

Accredited as one of India’s Top IP Attorney, Safir Anand has over 27 years of experience in providing inputs on strategy, business models, marketing, and commercial insights, blended with an astute understanding of IP Law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation, and due diligence. He has worked throughout his career to explore multiple facets monetization, fine-tuned the concept of Returns of Advertising, created industry level specialisations for the firm, worked with clients’ R&D Teams for product development and personally created product prototypes and very recently co-set up a COVID Fund for artisans in the country.

Safir is on the advisory board of International Facility Management Association, Fashion Design Council of India, Event and Entertainment Management Association and also on the Boards of companies like JHS Svendgaard Brands Limited, Brand Musiq Private Limited, Teamwork Arts Private Limited, My Rights LLP, Tarrakki, Fresh Brew, White Willow, Siddhartha Bansal and Royal Fables, additionally holds memberships with national and international organizations.

He has been a member of INTA’s Presidential Task Force on Brand Valuation, and also serves on its Commercialisation of Brands Committee and its first prestigious Research Advisory Council continuously for the second term. He has also been associated with Brands & Innovation Committee, Famous and Well-Known Marks Committee and Trademark Office Practice Committee.

Safir extensively contributes to prestigious national and international publications and is on the editorial panel of many leading journals and magazines focused on commercialization, licensing, franchising and other aspects of Intellectual Property. He also writes frequently for financial dailies and is featured on TV shows on trend forecasting.

He has been recognized as one of the most Innovative Practitioners across Asia-Pacific by Financial Times Innovative Lawyers Asia-Pacific 2020; enlisted in the Forbes India’s Legal Powerlist 2020 as one of the Top Individual Lawyers; awarded the extremely prestigious “IAF-Atmanirbhar Bharat Award 2020-21; awarded for exemplary performance in the field of Intellectual Property by International Advisory Experts; ranked top 300 strategist in IP in the world by IAM; Ranked as Elite Practitioner by Asia Law Leading Lawyers; awarded for Sterling Performance in Business and Law by Legal League Consulting; Earned the Gold Band in Prosecution and Strategy categories of WTR 2020 rankings; Ranked among leading practitioners in Intellectual Property by Chambers and Partners Asia Pacific Guide 2020; WWL- ranked Safir as Thought leader and recognized him as a Global Leader for Trademarks; Received the title of Trademarks Star 2020 by MIP IP Stars; Ranked by Managing Intellectual Property- IP Stars for Trademark for fifth consecutive year.

Firm Description:


Anand and Anand is a leading full-service Intellectual Property law firm, providing end-to-end legal solutions across all facets of Intellectual Property and allied areas. The firm is professionally managed by 28 Partners and 2 Directors supported by a management team comprising the CEO, CFO and CIO. With offices in New Delhi, Noida, Mumbai and Chennai, the firm currently employs over 400 people, including over 100 qualified attorneys / engineers.

Our legal, scientific and technical expertise in addressing complex IP challenges of all types has been widely acknowledged by our clients, industry bodies, enforcement agencies and leading IP publications. We regularly deal with protection of IP and contentious matters before different forums including the Courts at all levels, the Patent Offices, the Trademark Offices, the Copyright Office, the Design Office, Intellectual Property Appellate Board, WIPO and National Internet Exchange of India.

We, at Anand and Anand, balance commercial realities with legal pragmatism and offer creative solutions that tackle the root and not merely the symptoms of any problem. We have been instrumental in paving the way for a stronger IP regime and are committed to pushing the envelope when it comes to change in substantive and procedural law and helping clients monetize their intellectual property.


Anand and Anand is a full service Intellectual Property law firm which advises the world’s leading companies and institutions.

Born of a pioneering parent firm that had branches spanning the cities of Lahore, Calcutta, Delhi and Amritsar in 1923, Anand and Anand was conceived to meet the challenges of an imminent new order in India. The transition from a closed economy to a liberalized one came about in the early 1990s. With a futuristic vision the firm tapped into the change on the horizon in a country awakening to a heightened intellectual property environment and took the lead in making available from a single window multi-faceted legal services of a high quality.