QUALITY USER EXPERIENCE DURING DIGITALIZATION IS IMPORTANT
Today, search engines can string us 500 million results in half a second and offer and offer us specifically, according to our search habits, profiled results and online ads. The market is increasingly saturated with mass products and services. In an age of increasing digitalization and increasingly present artificial intelligence, we feel that we are constantly short of time.
Uniqueness and originality, as well as a quality user experience in as real a time as possible, are becoming increasingly important. We attract and propose potential new customers and consumers with a unique purchasing and / or user experience of our services and / or products in a very special environment. They return to us again or, with a new purchase, remain loyal to our services / products and thus indirectly to our company.
OUR INVESTMENTS IN DEVELOPING OUR OWN PURCHASE AND USER EXPERIENCE AND THEIR PROTECTION
We invest financial and intellectual capital, our knowledge and experience, our time and the creativity of ourselves and our employees in the development of our own services and products. We transfer the effect of uniqueness and originality to our distribution channels and to the sales service itself and to our sales premises. Our uniqueness and originality is transferred to the shopping experience of our customers and new customers and consumers of our services / products through distribution channels or sales outlets. Therefore, it makes sense to adequately and optimally protect all the intellectual property we create in this way, in accordance with the existing legislation in the countries in which we want to market.
Where the result of our investments and efforts is a special market image of our services / products, our exhibition and sales premises, which differs from competitors and other providers, it makes sense to protect it with the right of registered design to protect the appearance of the product. ).
In the last 15 years, the concept of market image has become more and more popular in Europe, in addition to the concept of corporate image.
With the Slovenian model, the Community model (protected product appearance in all 28 EU countries) and also with the International model, the protection of which is covered by as many as 118 countries, so n. pr. protect different types of market images. Among them are n. pr. market image or corporate image of space, market image or corporate image of interior spaces, market image or corporate image of sales windows, market image or corporate image of the interiors of various other premises, market image or corporate image of the interior of restaurants, market image or corporate image of the interior of ships and other watercraft, market image or corporate identity of the interiors of various land vehicles, etc.
In the next message, we will introduce you to the possibilities of protecting your marketing images in connection with a sound brand.
With our knowledge and many years of experience in our company KETNER d.o.o. we help you compile a patent application for your invention and protect it in the Republic of Slovenia and in many markets abroad, whether in European countries, the United States, Russia, China, India, Brazil, South Africa or any other market. At the same time, we advise you on how to alternatively protect your inventions and innovations and how to properly document their development. All this in order to help optimally protect your inventions and innovations, and thus to create and increase the value of your company and your business.
Be strategic! Protect your intellectual property! With trust in you and in your company or organization, we always strive for you, for your future and the future of Slovenia.
We are happy to represent you in the procedures for the protection of your intellectual property, which we will also evaluate at your request!