Baker McKenzie Named World’s Strongest Law Firm Brand for 11th Consecutive Year

Baker McKenzie has been named as the strongest law firm brand for the 11th consecutive year according to the Acritas Global Elite Law Firm Brand Index. The Firm once again ranked top for each of the measures that make up the Index – awareness, favorability, consideration for multi-jurisdictional deals and for multi-jurisdictional litigation. Baker McKenzie has held its lead over its nearest competitor, receiving an overall score of 100, which is 57 points ahead of the firm ranked in second place.

The ranking is based on interviews with 1,565 senior legal buyers across the world’s largest multinationals with revenues in excess of $1bn.

Milton Cheng, Global Chair of Baker McKenzie, said, “Our global mindset and deep local market knowledge combined with our practice and sector expertise really differentiates us from the competition and enables our success locally, regionally and globally. I am delighted that clients around the world continue to recognize Baker McKenzie’s unique brand and value proposition.”

In the Acritas Global Elite Law Firm Index announcement, Elizabeth Duffy, senior director, Global Client Services at Thomson Reuters, stated, “2020 was an extremely disruptive year all the way around, and both law firms and corporate clients had to adjust how they worked together. Corporate legal departments gravitated to their most trusted advisors, leaning on relationships formed over years. And law firms that demonstrated a local presence along with global coverage were able to ensure that they could meet the needs of clients no matter the location.”