Richard Bird
Name: Richard Bird
Firm Name: Freshfields Bruckhaus Deringer
Jurisdiction: China
Practice Area: IT Law

Telephone: +852 2846 3400
Fax: +852 2810 6192
Email: richard.bird@freshfields.com

View website

Professional Biography:

Richard is head of Freshfields IP/ Commercial practice group in Asia and advises clients in standalone commercial and transactional projects, and contentious intellectual property matters. He has a particular focus on China, but works regionally in Asia.

His experience is wide-ranging extending from R&D collaborations, licensing and distribution/ supply arrangements to advice in the TMT space, including e-commerce, internet, media and e-health matters, and advice on data privacy and cyber security, encryption, advertising, labelling and consumer protection laws and regulations, in addition to his core practice in intellectual property. He is recognised as a skilled patent and trade mark litigator in Hong Kong and China.

He advises clients in the consumer goods/ retail, healthcare, automotive and TMT sectors in particular.

Firm Overview:

We want to be the law firm that clients turn to for help on the mandates that matter most to them, wherever in the world that may be.

To succeed, we must be widely recognised as standing apart from other firms because our people are exceptional and because we are international and integrated in the way we work, we add value in everything we do and we are uncompromisingly committed to our values.

Set out below is our statement of who we are. It embodies our ambition to be exceptional, our culture and our absolute determination that all of us will work with each other, our clients and our other stakeholders, day in day out, in the way we describe to ensure we achieve our long-term aim.

We enjoy our work and are determined to do an outstanding job, whatever our role in the firm. We observe the highest personal, ethical and professional standards in everything we do and operate with integrity at all times. We recognise that the reputation of our firm is vital to our success and we all have a duty to preserve and grow it for the long term.

We are a people business. We see diversity as a strength and value the fresh perspectives, creative ideas and connections that flow from bringing together people with different backgrounds. We want to create a welcoming, supportive environment in which all can flourish. No matter how challenging a matter or heavy our workload, in our daily interaction we must never lose sight of the essential human qualities that we prize.

We know we deliver best when working as a team rather than as individuals operating alone. Being a great colleague and working efficiently and effectively with our clients and other stakeholders around the world to achieve the right outcome is crucial to our success. We welcome feedback from others on how we are doing.

 

 

Location: