Linda Chang

Linda is based in Shanghai and manages our operations in China. As an English language and law graduate, Linda began her professional career as a trade mark agent in 1994. In 1995, she was one of the first trade mark agents to qualify under China’s emerging IP regulatory system. She joined Rouse in 1999 to establish one of the first licensed privately-owned trade mark agencies in China. She has been a partner of Rouse since 2004.

Linda has handled trade mark cases of all types, and has a reputation for the aggressive interpretation of both regulation and practice. Among her wins, she counts registering the ‘Burberry check’; GlaxoSmithKline’s well-known ‘S-bend’ toothbrush shape (one of China’s first three-dimensional trade marks); and Johnnie Walker’s 3D bottle shape; and securing ‘well-known’ trade mark status for JAGUAR (cars), DOVE (chocolate), Zwilling (cutlery), Castrol (lubricant) and Mr. Muscle (a household cleaning product).

Another milestone case was the ‘Thermo & logo’ case, in which the Trade Mark Review & Adjudication Board’s expedited procedure was used to cancel a wrongful registration within four months (the usual time being three to four years), enabling the client to win a civil action against the registrant.

Linda is also experienced in the resolution of domain name disputes and has acted as a UDRP panellist since 2006. She is an active member of the International Trademark Association (INTA) and publishes widely on trade mark and related issues.

Rouse Law Firm:

Our trade mark professionals work together as one integrated team, so no matter where you are, or where you need trade mark support we can put together the right team with the right local experience and appropriate industry knowledge for your needs. The vast majority of our trade mark professionals have both in-house and private practice experience, which we see as a major advantage.

Unlike most trade mark attorney practices, we work in client teams, each one made up of a senior attorney who oversees your work, as well as a managing attorney and a paralegal. This team looks after all aspects of your portfolio including renewals and assignments. Whether you’re an SME or a multinational, there will always be three people fully aware of your matters: everything that is done will be done by someone with an understanding of you and your requirements.

We provide a full range of IP services from registration and management to enforcement and commercialisation for a range of clients from start ups to some of the world’s largest owners of IP rights. Whatever your IP needs, we can help with experts in 16 offices across the globe working as one integrated team.