Baker McKenzie Named World’s Best Law Firm Brand
Leading global law firm Baker McKenzie has been named as the best law firm brand for the 10th consecutive year by Acritas’ Global Elite Law Firm Brand Index. The Firm once again ranked top for each of the measures that make up the Index – awareness, favorability, consideration for multi-jurisdictional deals and for multi-jurisdictional litigation. Baker McKenzie also once more widened its lead over its nearest competitor, receiving an overall score of 100, which is 57 points ahead of the firm ranked in second place
The ranking is based on interviews with 1,596 senior legal buyers across the world’s largest multinationals with revenues in excess of $1bn.
Milton Cheng, Global Chair of Baker McKenzie, said, “Market disruption is an accepted reality for business, as new competition and technologies drive the pace of change faster than ever before. Our clients want lawyers who are prepared to lead, differentiate and adapt in a constantly changing world.
“We are unquestionably the leading cross-border law firm that large, global clients trust for complex transactional and other matters involving multiple jurisdictions. That’s why we are top of mind across so many countries and areas of law. Topping this ranking for the tenth consecutive year underlines that.”
Lisa Hart Shepherd, vice president of Research and Advisory Services at Thomson Reuters, commented: “For firms, choosing an overarching focus and sticking with it is essential to developing a differentiated brand. Baker McKenzie has shown that commitment to a long-term strategy that is in line with evolving client needs will deliver financial success. This strategic focus on global reach makes for a clear purpose that its people can get behind and that its clients can easily understand.“